Purely Elizabeth vs Nutrail · Bay Area shelf head-to-head
Purely Elizabeth and Nutrail, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineupNutrail sits further up the premium end
Purely Elizabeth
Nutrail
75
brand power
36
49
products
13
5
categories
1
20
grocers
10
$1.03
price per oz
$1.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purely Elizabeth▭ Nutrail
Distribution · 30% of score83·42
carried in 20 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutrail
no top category Purely Elizabeth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purely Elizabeth · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purely Elizabeth · Nutrail
