Purina Pro Plan vs Firstmate · Bay Area shelf head-to-head
Purina Pro Plan and Firstmate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Pro Plan
no top category Firstmate doesn’t also play in.
only Firstmate
no top category Purina Pro Plan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Purina Pro Plan is, Firstmate is too.
no exclusive doors — everywhere Firstmate is, Purina Pro Plan is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Pro Plan · Firstmate
