Purina vs Greenies · Bay Area shelf head-to-head
Purina and Greenies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenies carries more Brand PowerPurina is in more Bay Area grocersGreenies fields the deeper lineupGreenies sits further up the premium end
Purina
Greenies
20
brand power
27
3
products
11
2
categories
1
6
grocers
3
$8.25
avg price
$19.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina▭ Greenies
Distribution · 30% of score25·13
P
G
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina
only Greenies
no top category Purina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina · 3
only Greenies · 0
no exclusive doors — everywhere Greenies is, Purina is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina · Greenies
