Purina vs Milk-bone · Bay Area shelf head-to-head
Purina and Milk-bone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milk-bone carries more Brand PowerMilk-bone is in more Bay Area grocersMilk-bone fields the deeper lineupPurina sits further up the premium end
Purina
Milk-bone
20
brand power
34
3
products
16
2
categories
1
6
grocers
10
$8.25
avg price
$8.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina▭ Milk-bone
Distribution · 30% of score25·42
P
M
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina
only Milk-bone
no top category Purina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purina · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina · Milk-bone
