Purina vs Purina Beggin' · Bay Area shelf head-to-head
Purina and Purina Beggin', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purina Beggin' is in more Bay Area grocersPurina Beggin' fields the deeper lineup
Purina
Purina Beggin'
20
brand power
19
3
products
7
2
categories
1
6
grocers
7
$8.25
avg price
$7.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina▭ Purina Beggin'
Distribution · 30% of score25·29
P
P
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina
only Purina Beggin'
no top category Purina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purina · 3
only Purina Beggin' · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina · Purina Beggin'
