Purple Carrot vs Sunday Supper · Bay Area shelf head-to-head
Purple Carrot and Sunday Supper, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purple Carrot carries more Brand PowerPurple Carrot is in more Bay Area grocersPurple Carrot fields the deeper lineupSunday Supper sits further up the premium end
Purple Carrot
Sunday Supper
25
brand power
13
6
products
2
3
categories
2
5
grocers
2
$7.27
avg price
$21.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purple Carrot▭ Sunday Supper
Distribution · 30% of score21·8
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purple Carrot
only Sunday Supper
no top category Purple Carrot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purple Carrot · 4
only Sunday Supper · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purple Carrot · Sunday Supper