Q Drinks vs Nixie · Bay Area shelf head-to-head
Q Drinks and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Q Drinks
Nixie
13
brand power
56
3
products
43
2
categories
3
1
grocers
19
$4.79
avg price
$5.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Q Drinks▭ Nixie
Distribution · 30% of score4·79
Q
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Q Drinks
no top category Nixie doesn’t also play in.
only Nixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Q Drinks · 0
no exclusive doors — everywhere Q Drinks is, Nixie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Q Drinks · Nixie
