Q Mixers vs Schweppes · Bay Area shelf head-to-head
Q Mixers and Schweppes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Q Mixers carries more Brand PowerQ Mixers is in more Bay Area grocersQ Mixers fields the deeper lineupQ Mixers sits further up the premium end
Q Mixers
Schweppes
60
brand power
18
27
products
10
5
categories
2
7
subcategories
2
14
grocers
5
23.0¢
price per fl oz
12.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Q Mixers▭ Schweppes
Distribution · 30% of score58·21
S
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water2 vs 3 SKUs
<1% of shelf
only Q Mixers
only Schweppes
no top category Q Mixers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Q Mixers · Schweppes
