Q Mixers vs Tractor Beverage Co. · Bay Area shelf head-to-head
Q Mixers and Tractor Beverage Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Q Mixers carries more Brand PowerQ Mixers is in more Bay Area grocersQ Mixers fields the deeper lineup
Q Mixers
Tractor Beverage Co.
60
brand power
17
27
products
4
5
categories
2
7
subcategories
2
14
grocers
1
$6.73
avg price
$2.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Q Mixers▭ Tractor Beverage Co.
Distribution · 30% of score58·4
T
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Q Mixers
only Tractor Beverage Co.
no top category Q Mixers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Q Mixers · Tractor Beverage Co.
