Queen Majesty Hot Sauce vs Truff · Bay Area shelf head-to-head
Queen Majesty Hot Sauce and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineup
Queen Majesty Hot Sauce
Truff
9
brand power
47
3
products
25
1
categories
4
1
subcategories
7
2
grocers
12
$10.59
avg price
$14.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Queen Majesty Hot Sauce▭ Truff
Distribution · 30% of score8·50
Q
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Queen Majesty Hot Sauce
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Queen Majesty Hot Sauce · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Queen Majesty Hot Sauce · Truff