Queens vs Sinto Gourmet · Bay Area shelf head-to-head
Queens and Sinto Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupQueens sits further up the premium end
Queens
Sinto Gourmet
21
brand power
39
5
products
14
2
categories
3
4
subcategories
4
4
grocers
12
$1.35
price per oz
52.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Queens▭ Sinto Gourmet
Distribution · 30% of score17·50
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Queens
no top category Sinto Gourmet doesn’t also play in.
only Sinto Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Queens · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Queens · Sinto Gourmet
