Queso Mama vs Alouette · Bay Area shelf head-to-head
Queso Mama and Alouette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerAlouette is in more Bay Area grocersAlouette fields the deeper lineup
Queso Mama
Alouette
12
brand power
24
3
products
6
1
categories
3
1
subcategories
4
2
grocers
5
$9.99
avg price
$8.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Queso Mama▭ Alouette
Distribution · 30% of score8·21
Q
A
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Queso Mama
no top category Alouette doesn’t also play in.
only Alouette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Queso Mama · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Queso Mama · Alouette