Quorn vs Daring · Bay Area shelf head-to-head
Quorn and Daring, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daring is in more Bay Area grocers
Quorn
Daring
32
brand power
34
9
products
9
2
categories
2
7
grocers
9
82.9¢
price per oz
96.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quorn▭ Daring
Distribution · 30% of score29·38
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Quorn
only Daring
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quorn · 2
only Daring · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quorn · Daring
