Rainbow Donuts vs Entenmann's · Bay Area shelf head-to-head
Rainbow Donuts and Entenmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocersEntenmann's fields the deeper lineup
Rainbow Donuts
Entenmann's
22
brand power
43
9
products
15
1
categories
4
2
subcategories
5
1
grocers
6
$3.72
avg price
$6.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rainbow Donuts▭ Entenmann's
Distribution · 30% of score4·25
R
E
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rainbow Donuts
no top category Entenmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rainbow Donuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rainbow Donuts · Entenmann's
