Rainbow Donuts vs Good Journey · Bay Area shelf head-to-head
Rainbow Donuts and Good Journey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Journey is in more Bay Area grocersRainbow Donuts fields the deeper lineup
Rainbow Donuts
Good Journey
22
brand power
18
9
products
5
1
categories
2
2
subcategories
2
1
grocers
3
$3.72
avg price
$3.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rainbow Donuts▭ Good Journey
Distribution · 30% of score4·13
R
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rainbow Donuts
no top category Good Journey doesn’t also play in.
only Good Journey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rainbow Donuts · 0
no exclusive doors — everywhere Rainbow Donuts is, Good Journey is too.
only Good Journey · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rainbow Donuts · Good Journey