Lining them up…
Rainbow Donuts and Third Culture Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Third Culture Bakery doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Rainbow Donuts is, Third Culture Bakery is too.
no exclusive doors — everywhere Third Culture Bakery is, Rainbow Donuts is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rainbow Donuts · Third Culture Bakery
9 products in the catalog·4 products in the catalog
spans 1 category · 2 subcategories·spans 2 categories
~4% average share on the shelves it competes on·~1% average share on the shelves it competes on