Ratio vs Bellwether Farms · Bay Area shelf head-to-head
Ratio and Bellwether Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersRatio sits further up the premium end
Ratio
Bellwether Farms
29
brand power
51
16
products
18
1
categories
3
2
subcategories
4
3
grocers
20
51.4¢
price per oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ratio▭ Bellwether Farms
Distribution · 30% of score13·83
R
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ratio
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ratio · 1
only Bellwether Farms · 18
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ratio · Bellwether Farms
