Raw Juicery vs Columbia Gorge Organic · Bay Area shelf head-to-head
Raw Juicery and Columbia Gorge Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbia Gorge Organic carries more Brand PowerColumbia Gorge Organic is in more Bay Area grocersColumbia Gorge Organic fields the deeper lineupRaw Juicery sits further up the premium end
Raw Juicery
Columbia Gorge Organic
18
brand power
31
6
products
22
1
categories
3
2
subcategories
7
4
grocers
7
64.7¢
price per fl oz
36.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Juicery▭ Columbia Gorge Organic
Distribution · 30% of score17·29
R
C
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raw Juicery
no top category Columbia Gorge Organic doesn’t also play in.
only Columbia Gorge Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raw Juicery · 2
only Columbia Gorge Organic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Juicery · Columbia Gorge Organic
