Raw Tea vs Harney & Sons · Bay Area shelf head-to-head
Raw Tea and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineup
Raw Tea
Harney & Sons
19
brand power
49
7
products
72
2
categories
2
4
subcategories
20
1
grocers
13
$3.28
avg price
$9.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Raw Tea▭ Harney & Sons
Distribution · 30% of score4·54
R
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Raw Tea
no top category Harney & Sons doesn’t also play in.
only Harney & Sons
no top category Raw Tea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Raw Tea · 0
no exclusive doors — everywhere Raw Tea is, Harney & Sons is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Raw Tea · Harney & Sons