Rawkin Raw vs Atelier Kawashima · Bay Area shelf head-to-head
Rawkin Raw and Atelier Kawashima, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rawkin Raw carries more Brand PowerRawkin Raw is in more Bay Area grocersAtelier Kawashima sits further up the premium end
Rawkin Raw
Atelier Kawashima
18
brand power
10
4
products
2
2
categories
1
3
grocers
2
$5.57
avg price
$8.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rawkin Raw▭ Atelier Kawashima
Distribution · 30% of score13·8
A
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rawkin Raw
only Atelier Kawashima
no top category Rawkin Raw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rawkin Raw · 2
only Atelier Kawashima · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rawkin Raw · Atelier Kawashima