Rawkin Raw vs Ofek · Bay Area shelf head-to-head
Rawkin Raw and Ofek, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rawkin Raw carries more Brand PowerRawkin Raw is in more Bay Area grocers
Rawkin Raw
Ofek
18
brand power
13
4
products
3
2
categories
2
3
grocers
1
$5.57
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rawkin Raw▭ Ofek
Distribution · 30% of score13·4
O
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rawkin Raw
only Ofek
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rawkin Raw · 3
only Ofek · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rawkin Raw · Ofek