Really Raw Honey vs Local Hive · Bay Area shelf head-to-head
Really Raw Honey and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineupReally Raw Honey sits further up the premium end
Really Raw Honey
Local Hive
14
brand power
37
2
products
13
1
categories
2
4
grocers
14
$1.65
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Really Raw Honey▭ Local Hive
Distribution · 30% of score17·58
R
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Really Raw Honey
no top category Local Hive doesn’t also play in.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Really Raw Honey · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Really Raw Honey · Local Hive