Realsy vs Barnana · Bay Area shelf head-to-head
Realsy and Barnana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana is in more Bay Area grocers
Realsy
Barnana
24
brand power
26
9
products
10
3
categories
3
3
subcategories
5
1
grocers
10
$4.79
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Realsy▭ Barnana
Distribution · 30% of score4·42
R
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Realsy
only Barnana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Realsy · 0
no exclusive doors — everywhere Realsy is, Barnana is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Realsy · Barnana
