Recess vs Sanzo · Bay Area shelf head-to-head
Recess and Sanzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Recess carries more Brand PowerSanzo is in more Bay Area grocersRecess fields the deeper lineup
Recess
Sanzo
50
brand power
45
21
products
13
3
categories
2
14
grocers
16
37.0¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recess▭ Sanzo
Distribution · 30% of score58·67
carried in 14 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recess
only Sanzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Recess · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recess · Sanzo
