Recoup Beverage vs Halfday · Bay Area shelf head-to-head
Recoup Beverage and Halfday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersHalfday fields the deeper lineup
Recoup Beverage
Halfday
14
brand power
36
3
products
9
1
categories
3
2
grocers
11
32.1¢
price per fl oz
25.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Recoup Beverage▭ Halfday
Distribution · 30% of score8·46
R
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recoup Beverage
no top category Halfday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Recoup Beverage · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Recoup Beverage · Halfday
