Red Bull vs Guru · Bay Area shelf head-to-head
Red Bull and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull is in more Bay Area grocersRed Bull fields the deeper lineupRed Bull sits further up the premium end
Red Bull
Guru
57
brand power
35
46
products
13
1
categories
2
14
grocers
6
41.6¢
price per fl oz
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Bull▭ Guru
Distribution · 30% of score58·25
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Bull
no top category Guru doesn’t also play in.
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Bull · Guru
