Redbarn vs Milk-bone · Bay Area shelf head-to-head
Redbarn and Milk-bone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milk-bone is in more Bay Area grocersRedbarn fields the deeper lineupRedbarn sits further up the premium end
Redbarn
Milk-bone
34
brand power
34
23
products
16
3
categories
1
4
grocers
10
$6.33
price per oz
46.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redbarn▭ Milk-bone
Distribution · 30% of score17·42
M
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milk-bone
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Redbarn · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redbarn · Milk-bone
