Redbarn vs Smokehouse · Bay Area shelf head-to-head
Redbarn and Smokehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineupRedbarn sits further up the premium end
Redbarn
Smokehouse
34
brand power
18
23
products
7
3
categories
2
4
grocers
3
$13.37
avg price
$11.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redbarn▭ Smokehouse
Distribution · 30% of score17·13
S
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smokehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redbarn · 2
only Smokehouse · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redbarn · Smokehouse
