Redbarn vs The New Zealand Natural Pet Food Co. · Bay Area shelf head-to-head
Redbarn and The New Zealand Natural Pet Food Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineupThe New Zealand Natural Pet Food Co. sits further up the premium end
Redbarn
The New Zealand Natural Pet Food Co.
34
brand power
20
23
products
6
3
categories
2
4
grocers
1
$6.33
price per oz
$6.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redbarn▭ The New Zealand Natural Pet Food Co.
Distribution · 30% of score17·4
T
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redbarn
only The New Zealand Natural Pet Food Co.
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redbarn · 3
only The New Zealand Natural Pet Food Co. · 0
no exclusive doors — everywhere The New Zealand Natural Pet Food Co. is, Redbarn is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redbarn · The New Zealand Natural Pet Food Co.