Reed’s vs Simpkins · Bay Area shelf head-to-head
Reed’s and Simpkins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reed’s carries more Brand PowerReed’s is in more Bay Area grocersReed’s fields the deeper lineup
Reed’s
Simpkins
41
brand power
0
19
products
5
2
categories
1
4
subcategories
3
13
grocers
1
$7.51
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reed’s▭ Simpkins
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reed’s
only Simpkins
no top category Reed’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reed’s · Simpkins