Regal New Zealand King Salmon vs Gingrass Smoked · Bay Area shelf head-to-head
Regal New Zealand King Salmon and Gingrass Smoked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gingrass Smoked carries more Brand PowerGingrass Smoked is in more Bay Area grocers
Regal New Zealand King Salmon
Gingrass Smoked
0
brand power
20
2
products
3
1
categories
2
1
grocers
5
$14.99
avg price
$20.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Regal New Zealand King Salmon▭ Gingrass Smoked
Distribution · 30% of score4·21
R
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Regal New Zealand King Salmon
no top category Gingrass Smoked doesn’t also play in.
only Gingrass Smoked
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Regal New Zealand King Salmon · 0
no exclusive doors — everywhere Regal New Zealand King Salmon is, Gingrass Smoked is too.
only Gingrass Smoked · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Regal New Zealand King Salmon · Gingrass Smoked