Lining them up…
Regal New Zealand King Salmon and Spence & Co., Ltd., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Spence & Co., Ltd. doesn’t also play in.
no top category Regal New Zealand King Salmon doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Regal New Zealand King Salmon is, Spence & Co., Ltd. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Regal New Zealand King Salmon · Spence & Co., Ltd.
2 products in the catalog·6 products in the catalog
spans 1 category·spans 1 category · 2 subcategories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on