Lining them up…
Reser’s Main St Bistro and Bob Evans Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Bob Evans Farms doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Reser’s Main St Bistro is, Bob Evans Farms is too.
no exclusive doors — everywhere Bob Evans Farms is, Reser’s Main St Bistro is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reser’s Main St Bistro · Bob Evans Farms
7 products in the catalog·13 products in the catalog
spans 2 categories·spans 4 categories
~4% average share on the shelves it competes on·~2% average share on the shelves it competes on
