Reveal vs Tiki Pets · Bay Area shelf head-to-head
Reveal and Tiki Pets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reveal is in more Bay Area grocersTiki Pets sits further up the premium end
Reveal
Tiki Pets
39
brand power
35
26
products
26
1
categories
1
2
subcategories
2
9
grocers
2
$1.38
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reveal▭ Tiki Pets
Distribution · 30% of score38·8
R
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reveal
no top category Tiki Pets doesn’t also play in.
only Tiki Pets
no top category Reveal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reveal · Tiki Pets
