Rickshaw vs Bacchus · Bay Area shelf head-to-head
Rickshaw and Bacchus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rickshaw is in more Bay Area grocers
Rickshaw
Bacchus
14
brand power
14
2
products
3
2
categories
2
2
subcategories
3
2
grocers
1
$12.49
avg price
$13.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rickshaw▭ Bacchus
Distribution · 30% of score8·4
R
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rickshaw
no top category Bacchus doesn’t also play in.
only Bacchus
no top category Rickshaw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rickshaw · 1
only Bacchus · 0
no exclusive doors — everywhere Bacchus is, Rickshaw is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rickshaw · Bacchus