Righteous vs Fiorello's · Bay Area shelf head-to-head
Righteous and Fiorello's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiorello's carries more Brand PowerFiorello's is in more Bay Area grocersFiorello's fields the deeper lineupFiorello's sits further up the premium end
Righteous
Fiorello's
15
brand power
42
2
products
51
1
categories
5
1
subcategories
6
6
grocers
11
53.1¢
price per fl oz
68.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Righteous▭ Fiorello's
Distribution · 30% of score25·46
R
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Righteous
no top category Fiorello's doesn’t also play in.
only Fiorello's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Righteous · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Righteous · Fiorello's