Righteous vs Talenti · Bay Area shelf head-to-head
Righteous and Talenti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineup
Righteous
Talenti
15
brand power
51
2
products
36
1
categories
3
6
grocers
14
53.1¢
price per fl oz
47.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Righteous▭ Talenti
Distribution · 30% of score25·58
R
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Righteous
no top category Talenti doesn’t also play in.
only Talenti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Righteous · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Righteous · Talenti