Rio Luna vs Los Roast · Bay Area shelf head-to-head
Rio Luna and Los Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Los Roast carries more Brand PowerLos Roast is in more Bay Area grocersLos Roast fields the deeper lineup
Rio Luna
Los Roast
16
brand power
27
3
products
6
1
categories
3
2
subcategories
3
3
grocers
7
71.4¢
price per oz
54.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rio Luna▭ Los Roast
Distribution · 30% of score13·29
R
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rio Luna
no top category Los Roast doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rio Luna · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rio Luna · Los Roast
