Rise & Puff vs Eureka Tortilla · Bay Area shelf head-to-head
Rise & Puff and Eureka Tortilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rise & Puff carries more Brand PowerRise & Puff is in more Bay Area grocersRise & Puff fields the deeper lineup
Rise & Puff
Eureka Tortilla
40
brand power
25
12
products
8
4
categories
1
6
subcategories
2
8
grocers
6
$1.46
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rise & Puff▭ Eureka Tortilla
Distribution · 30% of score33·25
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rise & Puff
only Eureka Tortilla
no top category Rise & Puff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rise & Puff · 4
only Eureka Tortilla · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rise & Puff · Eureka Tortilla
