Rishi Tea & Botanicals vs Numi · Bay Area shelf head-to-head
Rishi Tea & Botanicals and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupRishi Tea & Botanicals sits further up the premium end
Rishi Tea & Botanicals
Numi
41
brand power
53
26
products
29
1
categories
2
9
subcategories
5
14
grocers
20
75.8¢
price per item
51.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rishi Tea & Botanicals▭ Numi
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rishi Tea & Botanicals
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rishi Tea & Botanicals · Numi
