Rishi Tea & Botanicals vs Tazo Tea · Bay Area shelf head-to-head
Rishi Tea & Botanicals and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rishi Tea & Botanicals is in more Bay Area grocersTazo Tea fields the deeper lineupRishi Tea & Botanicals sits further up the premium end
Rishi Tea & Botanicals
Tazo Tea
41
brand power
45
26
products
32
1
categories
2
9
subcategories
9
14
grocers
13
75.8¢
price per item
40.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rishi Tea & Botanicals▭ Tazo Tea
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rishi Tea & Botanicals
no top category Tazo Tea doesn’t also play in.
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rishi Tea & Botanicals · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rishi Tea & Botanicals · Tazo Tea
