Roar vs Olipop · Bay Area shelf head-to-head
Roar and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineupOlipop sits further up the premium end
Roar
Olipop
31
brand power
62
5
products
44
3
categories
3
11
grocers
22
15.8¢
price per fl oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roar▭ Olipop
Distribution · 30% of score46·92
R
carried in 11 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roar
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roar · 0
no exclusive doors — everywhere Roar is, Olipop is too.
only Olipop · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roar · Olipop
