Roberto's Of Santa Cruz vs Casa Chicas · Bay Area shelf head-to-head
Roberto's Of Santa Cruz and Casa Chicas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas carries more Brand PowerCasa Chicas is in more Bay Area grocersCasa Chicas fields the deeper lineupRoberto's Of Santa Cruz sits further up the premium end
Roberto's Of Santa Cruz
Casa Chicas
26
brand power
35
6
products
10
3
categories
4
4
grocers
7
57.4¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roberto's Of Santa Cruz▭ Casa Chicas
Distribution · 30% of score17·29
R
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roberto's Of Santa Cruz
no top category Casa Chicas doesn’t also play in.
only Casa Chicas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roberto's Of Santa Cruz · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roberto's Of Santa Cruz · Casa Chicas
