Rojo's vs Oolie · Bay Area shelf head-to-head
Rojo's and Oolie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oolie carries more Brand PowerOolie is in more Bay Area grocersOolie fields the deeper lineup
Rojo's
Oolie
12
brand power
27
3
products
11
2
categories
1
3
grocers
4
$9.16
avg price
$5.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rojo's▭ Oolie
Distribution · 30% of score13·17
R
O
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rojo's
only Oolie
no top category Rojo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rojo's · 2
only Oolie · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rojo's · Oolie