Roli Roti vs Kettle & Fire · Bay Area shelf head-to-head
Roli Roti and Kettle & Fire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle & Fire carries more Brand PowerKettle & Fire is in more Bay Area grocersKettle & Fire fields the deeper lineupRoli Roti sits further up the premium end
Roli Roti
Kettle & Fire
27
brand power
54
3
products
27
2
categories
4
2
subcategories
6
10
grocers
16
$10.25
avg price
$8.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roli Roti▭ Kettle & Fire
Distribution · 30% of score42·67
R
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roli Roti
only Kettle & Fire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roli Roti · 0
no exclusive doors — everywhere Roli Roti is, Kettle & Fire is too.
only Kettle & Fire · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roli Roti · Kettle & Fire
