Root Foods vs Hippie Snacks · Bay Area shelf head-to-head
Root Foods and Hippie Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Root Foods is in more Bay Area grocersHippie Snacks fields the deeper lineup
Root Foods
Hippie Snacks
20
brand power
22
4
products
7
1
categories
3
6
grocers
5
$3.85
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Root Foods▭ Hippie Snacks
Distribution · 30% of score25·21
H
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Root Foods
no top category Hippie Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hippie Snacks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Root Foods · Hippie Snacks
