Roots vs Prima · Bay Area shelf head-to-head
Roots and Prima, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Prima carries more Brand PowerPrima is in more Bay Area grocersPrima fields the deeper lineupRoots sits further up the premium end
Roots
Prima
9
brand power
32
2
products
8
1
categories
3
1
grocers
6
$49.49
avg price
$8.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roots▭ Prima
Distribution · 30% of score4·25
R
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roots
no top category Prima doesn’t also play in.
only Prima
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roots · 0
no exclusive doors — everywhere Roots is, Prima is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roots · Prima