Rootsy vs Evergreen · Bay Area shelf head-to-head
Rootsy and Evergreen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evergreen carries more Brand PowerEvergreen is in more Bay Area grocersEvergreen fields the deeper lineupRootsy sits further up the premium end
Rootsy
Evergreen
11
brand power
37
2
products
13
1
categories
3
2
grocers
8
$7.79
avg price
$7.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rootsy▭ Evergreen
Distribution · 30% of score8·33
R
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rootsy
no top category Evergreen doesn’t also play in.
only Evergreen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rootsy · Evergreen
