Rosas vs Just Ice Tea · Bay Area shelf head-to-head
Rosas and Just Ice Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersJust Ice Tea fields the deeper lineupRosas sits further up the premium end
Rosas
Just Ice Tea
20
brand power
44
6
products
20
3
categories
1
4
subcategories
7
3
grocers
17
$1.55
price per fl oz
21.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosas▭ Just Ice Tea
Distribution · 30% of score13·71
R
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rosas
only Just Ice Tea
no top category Rosas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rosas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosas · Just Ice Tea
