Roth vs Cheese Brothers · Bay Area shelf head-to-head
Roth and Cheese Brothers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheese Brothers carries more Brand PowerRoth is in more Bay Area grocersCheese Brothers fields the deeper lineupCheese Brothers sits further up the premium end
Roth
Cheese Brothers
12
brand power
33
3
products
48
2
categories
2
2
subcategories
7
3
grocers
1
$6.36
avg price
$11.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roth▭ Cheese Brothers
Distribution · 30% of score13·4
R
C
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roth
only Cheese Brothers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Roth · 3
only Cheese Brothers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roth · Cheese Brothers
